Fix your sales team - and the systems behind it.
Firefly Consulting International is led by its principal, John Stewart.
I’m an independent sales coach and sales operations consultant with 20+ years of experience working with founders, executives, and sales teams in complex, multi-country environments. When you work with Firefly, you work directly with me.
About you
You are a founder, executive, or sales leader in an established business generating at least $1,000,000 in annual revenue. You have sales activity and a real pipeline, but opportunities fall through the cracks. You have a CRM, but adoption is uneven, data quality is inconsistent, and forecasting lacks confidence.
You need your sales strategy, process, and tools aligned so that your CRM becomes a strategic asset instead of accumulating technical debt. You recognize that technology should reinforce how your team sells, not create friction or manual workarounds.
What I do for you
I align sales strategy, process, and CRM architecture so that your CRM becomes a reliable data asset that your sales team wants to use, and gives you a clear, real-time snapshot of where your opportunities are.
When needed, I provide ongoing CRM administration to keep the system clean, usable, and scalable.
About you
You are an experienced sales professional whose team needs coaching, or an executive responsible for developing a sales manager who needs to perform at a higher level.
Your business generates at least $3,000,000 in annual revenue. You have a real product, a real market, and an active sales pipeline. Sales activity is happening, but execution is inconsistent and conversions suffer.
Your sales feel close but stall. Objections surface late. You are not looking for motivational coaching or entry-level sales training. You want disciplined, call-level coaching grounded in sales psychology to improve how experienced professionals execute in high-trust, high-ticket conversations.
What I do for you
I work with sales teams and sales managers to diagnose execution breakdowns and improve consistency in how opportunities are qualified, advanced, and closed.
