Firefly Consulting International is led by its principal, John Stewart.

I work with founders, executives, and sales leaders to fix sales execution and the systems behind it.

My work sits at the intersection of sales leadership, business strategy, and technical implementation. I’m typically brought in when performance is inconsistent, systems are underused, or teams need clearer execution discipline - not more tools.

Technology can solve real problems. Deployed without process and accountability, it creates friction and technical debt. My role is to make sure strategy, process, and systems reinforce how your team actually sells and operates.

Core areas of work:

• Sales strategy and operating model
• CRM implementations
• Sales coaching for managers and your sales team
• CRM administration

Clients work directly with me. There is no handoff, no junior staff, and no off-the-shelf methodology. Engagements are shaped around your business, your market, and your operating reality.

I work in English, Portuguese, and Spanish, supporting leadership teams and sales operations in complex, multi-country environments.