Core Services
Firefly Consulting International helps companies improve sales operations at the point where execution breaks down. The goal is simple: meet you where you are to make sales execution clearer, more consistent, and easier to manage as the business grows. That may mean refining sales strategy, rebuilding CRM architecture, strengthening sales leadership, or coaching sales teams directly.
Each core service below represents a different entry point based on what your business needs most right now:
- Sales Strategy and Operating Model
- Sales Operations and CRM Architecture
- Sales Leadership Coaching
- Sales Execution Coaching
"John developed an entire new revenue stream for us and landed a partnership with Zoom, which led to the biggest sale since the inception of our business more than 25 years ago."
- Ryan Maxwell, Co-owner and Sales Engineer, ServiceMark Telecom
System Architecture and Implementation
Sales Strategy & Operating Model
“I design your navigation system.”
This work is about direction and design.
I help founders and sales leaders define:
- Who you are selling to
- What problems you solve
- How opportunities should move from first contact to closed deal
- What “good execution” actually looks like in your business
This is for organizations where:
- Sales activity exists, but results are uneven
- Teams are busy, but progress is unclear
- Strategy lives in people’s heads instead of a shared operating model
The outcome is a clear sales strategy and operating model that your team can actually execute against.
If the destination is fuzzy, this is where we start.
Sales Operations & CRM Architecture
“I build the ship and launch it.”
This work turns strategy into a working system.
I design and align:
- Sales process and execution discipline
- CRM structure and data model
- Forecasting logic and pipeline integrity
- Operating rules that reinforce how your team sells
This is for organizations where:
- The CRM exists but isn’t trusted
- Data quality is inconsistent
- Forecasts feel more like guesses than signals
- Systems create friction instead of leverage
The outcome is a CRM and sales operations layer that functions as a data asset - not technical debt.
If the strategy is sound but execution breaks down, this is the work.
"John's CRM training turned out to be a master class in sales."
- Rodrigo López, CEO of Yummus Foods
Coaching
Sales Leadership Coaching
"I teach you how to pilot."
This is coaching for sales managers and leaders responsible for other people’s execution.
We focus on:
- How manager behavior shapes team behavior
- How your team qualifies and prioritizes opportunities
- How execution standards are set, enforced, and coached
- How deal quality shows up in forecasting and pipeline integrity
- How data reflects execution - not hope
I work with you to build the discipline required to manage performance, not just activity.
This is not management theory or leadership motivation - it’s practical coaching on how to lead sales execution through people, process, and data.
If you’re accountable for results, but can’t be in every deal, this is the conversation to have.
Sales Execution Coaching
“I’m your navigator.”
This is hands-on coaching for sales professionals, managers, and teams who are actively selling.
We work directly on:
- How opportunities are qualified
- How opportunities are advanced
- Where and why deals stall
- How decisions are earned and closed
- How execution shows up in your CRM and data
I diagnose execution breakdowns in real opportunities and help you fix them so performance becomes consistent and repeatable.
This is not motivational coaching or generic sales training - it’s tactical, deal-level work focused on execution inside your current sales reality.
If deals are moving, but not moving well, this is the conversation to have.